Expanding the concept of ethics and corporate social responsibility
Keywords:
COMPANY, BUSINESS ETHICS, CORPORATE SOCIAL RESPONSIBILITY, BUSINESS LEADERSHIP, SUBSIDIARITYAbstract
The article analyzes the current situation of the company, reflecting that there are two opposed ideas in the way it is conceived: an ethical tendency and a maximizing tendency. As a result of this antagonism, business ethics and CSR have lost prestige or have been politicized. The
author proposes to redefine the concept of business from its true meaning and responsibility within the social fabric, and to rethink the concept of business ethics and CSR. The first step to revisit the notion of business is to analyze its purpose in society, and secondly, to think about the aims of the stakeholders. Finally, the author refers to the importance of the subjective dimension of the business leader’s activity, who has a fiduciary responsibility towards the company and also towards society.
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References
Benedicto XVI (2009). Caritas in veritate. Libreria Editrice Vaticana, Roma.
Bruni, Luigino (2006). Reciprocità. Dinamiche di cooperazione, economia e società civile. Bruno Mondadori, Milano.
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Koslowski, Peter (2011). The Ethics of Banking: Conclusions from the Financial Crisis. Sringer, Dordrecht, Heidelberg, New York.
Mullerat, Ramón (2011). Corporate Social Responsibility: The Corporate Governance of the 21st Century. Kluwer, Bedfordshire.
Naughton, Michael; Alford, Helen (coords.) (2012) Vocation of the Business Leader: a Reflection. Pontifical Council for Justice and Peace (VBL).
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